
Kapsul TableNew
A culinary experience, built around your Products.
One evening in Tokyo. The editors, buyers and creators who matter for your launch, at one table, for three hours.
Start a projectFrom nice to memorable.
Classic activation
- Ads, pop-ups, launch posts
- Reach as many people as possible
- Attention measured in seconds
- Visibility while it runs
An evening
- One evening, one place
- Chosen guests, invited by name
- Three hours of undivided attention
- Content, contacts and ambassadors that stay
Your brand, told in courses.
One table · One night · One brandKAPSUL TABLE
One table · One night · Your brand
- IA colour or an ingredient of your brandwith Sparkling sake
- IIA material or a texturewith Skin-contact white
- IIIThe place your brand comes fromwith A wine from your region
- IVYour founder’s storywith Aged umeshu
Tokyo · Example
The guest list is the product.
- Editors and pressLifestyle, design, beauty and food media. They leave with a story worth writing and the material to write it.
- Buyers and retailersSelect shops, concept stores and department store buyers. They see your products up close and leave with a follow-up meeting.
- CreatorsThe voices your future customers already trust. They leave with an invitation to become your first ambassadors.
The kitchen
Your brand, on the plate.
We find the right spot and recruit the right chef for your brand. Then we write the menu together: each course takes one idea from your brand, an ingredient, a material, a colour, a place, and turns it into a dish your guests will remember.
- 01 · We recruitThe spotA restaurant, a gallery, a private house. Chosen for what it says about your brand.
- 02 · We recruitThe chefRecruited for the way they cook, so every course speaks your brand’s language.
- 03 · We recruitThe sommelierThe pairing, from Japanese sake to a wine from your region.
Five steps, one evening.
- 01BriefYour products, your goals in Japan, the people you need to meet.
- 02Concept and menuOne theme drawn from your brand, translated into place, table and courses.
- 03Guest listEditors, buyers and creators, selected and invited by name.
- 04The nightWe run it end to end, with the shoot built in.
- 05Follow-upAmbassador kits, buyer meetings and a recap within the week.
Your project space
The guest list, live.
Invited, confirmed, came, followed up: you see every guest move, and the venue and the plan for the night beside it.
ExampleKYou
- Overview
- Guests40
- Venue1
- Menu5
- Invitations40
- Seating12
- Photos
- Schedule
- Invited
- 40
- Confirmed
- 12/12 seats
- Waiting list
- 6
- Days to dinner
- 21
ScheduleW1W2W3W4W5W6W7W8
Guest list
Venue and chef
Menu
Invitations
Seating
The dinner
Follow-up
Today
Guests+ Add
- Fashion editorPressTable 1Oct 30Confirmed
- Buyer, select shopTradeTable 1Oct 30Confirmed
- Creator, menswearCreator—Nov 2Waiting
Every project is quoted after a first call.
Start a project
Set the table.
Tell us about your brand and when you are coming to Tokyo. We come back to you with a first idea for the evening.