The direct-to-consumer agency
for your brand in Japan.

Japan doesn't have to be complicated

Tell us about your brandAvailable when you need

Our mission

Help consumer-centric brands launch and grow in Japan, by building a direct relationship with Japanese customers through four levers — eCommerce, acquisition, retention and local activation.

Customer persona
Pricing strategy
Competitive map
Category fit
Demand signals
Retail landscape
Distribution map
Price benchmark
Buying habits
Regulations
Channel mix
Positioning
Market size
Store checks
Import rules
Consumer trends
Phase 1
Diagnose
Audit your export readiness, then set the roadmap.
Launch
Localization
Technology
Marketing
Automation
Creatives
Phase 2
Build
Localize the site, the stack, the CRM and the content.
Today¥519,700
Meta Ads¥184,000
SEO¥121,500
Direct¥96,800
POS¥64,500
Referral¥52,900
Phase 3
Grow
Acquire, retain, activate — measured and optimized.

Our method

Grow the three numbersthat decide your revenue.

Three numbers decide what a market pays you: how many people see you, how many of them buy, and how many come back. Ten thousand visitors at 1% are a hundred orders; at 4% they are four hundred. Everything we run — digital, retail, marketing — serves one of the three.

TodayTarget

Visitors a month10,00025,000

Conversion1%4%

Repeat rate10%30%

Revenue×1×12

Four levers move them:

eCommerce

Sell direct. Sell local.

Localized Japanese site
Japanese checkout & payments — konbini, PayPay, cards
Logistics & DDP shipping
Shopify Markets

Acquire

Reach the right customers in Japan.

Paid media — Meta, Google, LINE Ads
Creative strategy & testing
Influence
Landing pages

Retain

Turn first orders into loyal customers.

CRM & email
LINE Official Account
Loyalty program
Lifecycle automation

Activate

Meet your customers in real life.

Pop-ups
Events
Retail tests
Local partnerships

ARC·ELF
9-jour.
OCTUNE
FILL THE BILL
AMOSKEAG
MARNO

Experience
15+ years
Combined in D2C, inbound & outbound
Ad spend
€500K+
Managed across platforms
Brands
10+
Ambitious brands supported

Welcome to Kapsul.

Japan has a status quo: find a distributor, hand over your brand, and let them run it. It works for many brands. We built Kapsul for the ones who want to do it differently.

After more than ten years on the ground, we kept meeting brands that wanted to understand the market themselves, move at their own pace and stay close to their customers. No one was there to help them do it.

So we became that player: a way into Japan that is direct, fast and independent. We bring e-commerce, performance marketing and retention on one side; product import, approvals, marketplace launches and positioning on the other.

We believe Japan has more than one playbook. Ours is pace and growth, direct, with your brand and your margin in your hands. With our knowledge of the market and our international profile, we are here to be the long-run partner of ambitious brands in Japan.

—months—days—seconds

Connecting Japan & the world