The readiness
An export readiness score across four chapters — international checkout, digital presence, tracking, and the non-negotiable compliance layer of HS codes and traceability. Delivered as a report and as a back office that stays yours.
Sprint
Your brand, ready, presented, and buyable in France.
In ninety days.
Kapsul audits, prepares, and presents your brand to selected French stores and audiences — in French. No French entity. No French to speak. No customs on your side.
The result
You bring the brand. We bring France.
Ninety days from now, four things exist that do not exist today.
The presentation
A buyer-facing portal in French and English. Line sheet, export prices fixed for the season, and the context a French buyer needs to understand who you are — not only what you make.
The audience
Selected French stores, contacted in French and followed up. A French audience reached where it already shops. Both, if you take the full sprint.
The record
Who was approached, who replied, what they asked. Numbers you can act on, handed over when the ninety days close.
France
The market Europe watches.
The room where the continent's buying decisions are made, and a buyer who will not write to you first.
68M
People in France
INSEE, 1 January 2025.
100M
International visitors a year
The most visited country in the world, 2024.
27
Countries reached from it
Cleared once in France, sold across the customs union.
0
French entities to open
No company to register, no French to learn, no customs to clear yourself. That is what the sprint is for.
Where
The city is the first decision.
Before the line sheet, before the campaign: where you want to be stocked. Seven cities, each with its own buyer, its own customer, and its own idea of what a Japanese brand is for.
Pick a city
Region — Île-de-France
Paris
The room where the decision is made.
Concept stores, department buyers, and the trade-show calendar the rest of the country follows. A brand carried in the right Paris store is read as having arrived — which is why these buyers are the hardest to reach and the most worth reaching.
The work
Relax. We've got your back.
Entering France is thirty-six tasks in the right order, in French. Those are ours.
- Export readiness audit
- Scoring and recommendations
- HS code classification
- Traceability and compliance
- Duty and landed cost
- DDP calculation
- Incoterms
- Export documentation
- Price architecture
- Seasonal price freeze
- Line sheet build
- Product photography brief
- Brand portal
- Bilingual copywriting
- Buyer database
- Market and category matching
- Store shortlisting
- Outreach in French
- Trade-show appointments
- Follow-up sequences
- Appointment setting
- Sample logistics
- Paris showroom weeks
- Order management
- Invoicing and terms
- Meta campaign build
- Creative localisation
- Audience targeting
- Pixel and tracking
- International checkout
- Kapsul Pay activation
- Apple Pay and Google Pay
- Shipping rules
- Returns policy
- Reporting
- Hand-over
- Hand-over
- Reporting
- Returns policy
- Shipping rules
- Apple Pay and Google Pay
- Kapsul Pay activation
- International checkout
- Pixel and tracking
- Audience targeting
- Creative localisation
- Meta campaign build
- Invoicing and terms
- Order management
- Paris showroom weeks
- Sample logistics
- Appointment setting
- Follow-up sequences
- Trade-show appointments
- Outreach in French
- Store shortlisting
- Market and category matching
- Buyer database
- Bilingual copywriting
- Brand portal
- Product photography brief
- Line sheet build
- Seasonal price freeze
- Price architecture
- Export documentation
- Incoterms
- DDP calculation
- Duty and landed cost
- Traceability and compliance
- HS code classification
- Scoring and recommendations
- Export readiness audit
Proof
Brands that have already made the crossing.
Three brands, three numbers: French stores entered, and in how many months. If the number is small, it is the small number.
The calendar
From yes to open, in ninety days.
The clock starts at the decision, and the strands run in parallel.
- Day 1
The brief
Sixty minutes. The product, the prices, the intention. We come back with a market shortlist and a readiness score.
- Days 2–14
The audit
Your export readiness scored and explained. Compliance gaps named before they can block a shipment. The back office opens the same week.
- Days 15–45
The build
Portal live, line sheet published, export prices fixed for the season. Where the sprint includes B2C, the checkout and the campaign are built in parallel.
- Days 45–90
The presentation
Stores contacted in French and followed up twice. Campaigns running. Replies land in your back office as they arrive.
- After
The hand-over
The portal, the contacts, the replies, the numbers. Yours to keep, whatever you decide next.
Division of labour
The long list is ours.
What stops most Japanese brands from entering France is not the product and not the budget. It is months of coordination, in a language you do not work in, across a dozen trades. That part is ours.
Kapsul
- Audit, score, and compliance review
- Portal, line sheet, and export pricing
- Buyer targeting and shortlisting
- All outreach and follow-up, in French
- Campaign build and creative localisation
- Checkout, duty, and DDP
- Order management and export documents
- Reporting and hand-over
You
- The product
- Your wholesale prices
- Sixty minutes at the start, and a few decisions along the way
The guarantee
What we promise, and what we do not.
What we guarantee
One hundred qualified French stores identified and contacted, each followed up twice. A named report of who was approached and who replied. Your portal live, your products loaded, your export prices set. If we do not reach that count, the audit and the twelve months of Kapsul stay yours, and we refund the fee.
What we do not guarantee
That a store will buy. Nobody can guarantee that, and we would be careful with anyone who says otherwise.
What we add
If fewer than five stores request your line sheet, we extend the sprint by ninety days at no charge.
Formats
B2B, B2C, or both.
The same standard throughout. What changes is which door you open.
B2B only
90 days¥400,000
Wholesale, without a media budget. Slower to compound, and it compounds.
- Export readiness audit and back office
- Bilingual buyer portal and line sheet
- 100 French stores targeted, contacted, followed up twice
- Replies routed to your back office
- Kapsul included for twelve months
B2C only
90 days¥350,000 + media from ¥200,000
Direct to the French customer. In market within weeks, with numbers to read.
- Export readiness audit and back office
- Meta campaigns in French, localised creative
- Kapsul Pay checkout, duty and DDP calculated
- Apple Pay and Google Pay, paid in euros
- Ready for a pop-up or a distance sale
Both
90 days¥550,000¥750,000
The format most brands should take — and not only for the price.
- Everything in both sprints
- Your B2C sell-through becomes the argument that convinces buyers
- Your store presence becomes the proof that converts customers
- One audit, one portal, one report across both channels
After the sprint
Ninety days that stand on their own.
The sprint is built to be complete. At day ninety you hold the portal, the contacts, the replies, and the analysis, whether or not we work together again. If you want to continue, you are no longer a new client: the brand is loaded, the products are live, the buyers know your name. The rate reflects the work already done.
Kapsul Pro
¥40,000 / month
¥30,000 a month for brands that have completed a sprint. The back office, the portal and the orders, kept running.
Kapsul+ co-piloting
On request
A team on the French side of every order, with the onboarding fee already covered by the sprint.
A decision for day ninety. Not for today.
Tell us about the brand.
Sixty minutes, the product, and the intention. We come back with a market, a calendar, and a score.
Start the conversation
No deck required.